From Munich to Milan, from New Orleans to Nashville, Moxy Hotels by Marriot can be described many ways – millennial, affordable, comfortable, free spirited, but the word that applies best is COOL! They are self-described as ”a boutique hotel with the social heart of a hostel.”
Their potent blend of industrial, traditional, contemporary and funky create a special brand for those that may not be drawn to a more traditional hotel experience.
Combining games, fireplaces, reading nooks and social areas in a single open lobby makes for an interesting experience. The company describes it this way “Our lobbies are like living rooms with a bartender.”
How did they develop such a unique brand identity? They did what all good designers do… client research. But they did it differently. Instead of researching what clients that might want to go to a hotel want, they researched those that would rarely be inclined to visit a hotel. A win/win. For the company (increased market share) and for the customer, a new experience that turns what it means to be a hotel upside down.
A Moxy Hotel is planned to open in San Francisco at Fisherman’s Warf early 2018.